Marketing Coaches Are Just Unemployed Affiliates

Let’s be honest, most “marketing coaches” today are just unemployed affiliates in disguise.

They don’t build.
They don’t test.
They don’t scale.

They sell recycled info, often from programs they barely understand, and call it "coaching." And sure, they might have a slick funnel and a rented Lambo in the background of their Zoom calls—but if you follow the trail, you’ll find they’re usually just another cog in someone else's affiliate wheel.

Now don’t get me wrong: there’s nothing wrong with being an affiliate. Done right, it’s a legit business model. But calling yourself a “coach” when you’ve never actually coached someone to build a real, functioning business? That’s marketing cosplay.

Here’s the formula most of these guys follow:

1. Buy a $997 course.

2. Watch the intro video.

3. Grab their affiliate link.

4. Rename themselves a “coach” and start posting memes about mindset and funnels.

But where’s the execution?
Where’s the accountability?
Where’s the proof?

They’re not building assets, they’re pushing someone else’s—usually without a clue how the engine actually runs under the hood.

Meanwhile, restoration businesses (and other service pros) are drowning in real-world problems:

• Crappy leads from overhyped agencies

• No-shows from click-farmed "appointments"

• Funnels built by people who’ve never run a local business

And into that chaos walks your friendly local "marketing coach"... promising 10X results if you “just believe in yourself” and buy into their $4K program, which is really just an affiliate deal with a motivational overlay.

Here’s what we do instead at Smart Web:

• Real tools built on HighLevel.

• Real systems proven in real markets.

• Real accountability with partners who eat their own dog food.

We’re not selling dreams. We’re building machines.

So if you’re tired of hype and ready for help—actual help—you know where to find us.

And if you're a marketing coach reading this...
Either step up and start building something,
Or go back to selling affiliate links and stay out of the way.